60 Years of History
Carlo Maresca, born in Teramo in 1935, was the founder and leader of the Group for nearly three decades. The Carlo Maresca Group began as a real estate and residential construction company and, over the course of more than fifty years of activity, built and sold over 2,600 apartments across Italy.
The founder passed away in 1987, and the leadership of the Group was taken over by his sons Silvio, Maurizio, and Fabio.
From the mid-1990s onward, Cantieri Italiani Srl has built more than 280,000 square meters of commercial, office, and industrial buildings, both independently and on behalf of leading companies in the sector. It has also developed photovoltaic and wind power plants generating over 250 million kWh of clean energy. Since 2022, Silvio Maresca has independently founded and led the C-Nova holding company.
Silvio Maresca: from Bluserena to C-Nova
Silvio Maresca founded Bluserena in 1986 together with his brothers Fabio and Maurizio. Over 35 years as CEO, he transformed the company into a benchmark for Italian holiday hospitality.
By 2018, with nearly 4,000 rooms, Bluserena had become the second-largest leisure hospitality group in Italy. At the same time, he launched several non-profit ventures: AEL, focused on the social and professional integration of migrants; YAG, promoting emerging young artists PROVERSI, an online platform offering pro/con analyses to support rational evaluation of major public issues. In 2021, Bluserena was sold to the Spanish fund Azora, under whose capable management it continues to grow.
In 2022, Silvio Maresca founded C-Nova to launch new ventures in the tourism sector—and beyond.
1985
The Bluserena hotel group is founded.
Acquisition of Hotel Serena Majestic in Montesilvano (PE)
1994
Management of GranSerena Hotel and Terme di Torre Canne, Fasano (BR)
1999
Acquisition of Calaserena Village, Maracalagonis (CA)
2001
Opening of Serenè Village, Cutro (KR)
2006
Opening of Torreserena Village, Ginosa (TA)
2007
Opening of Serenusa Village, Licata (AG)
2010
Opening of Sibari Green Village, Sibari (CS
2011
Opening of Hotel Sansicario Majestic, Sansicario (TO)
2015
Launch of Pro\Versi, platform for rational debate
2016
Launch of YAG, Contemporary Young Art program
2017
Launch of My.Ho Casa, apartment holiday rentals
2018
Opening of Valentino Village, Hotel Calanè, Hotel Kalidria, Arborea Ecolodge, Castellaneta (TA)
2018
Launch of AEL (Ethical Agency for Work)
2020
Opening of Is Serenas Badesi Village, Badesi (SS)
2021
Bluserena is acquired by Spanish fund Azora – a great opportunity for the growth of both Bluserena and the Maresca Group
2022
Silvio Maresca founds C-Nova
2023
Launch of Domus Loci and C-Naturae
Our Goals
We are committed to offering innovative, creative, and sustainable solutions that enhance the quality of the holiday experience and contribute to the sustainable development of the communities in which we operate.
With a forward-looking vision, we are dedicated to providing extraordinary travel experiences—immersed in nature, history, and the authentic soul of each destination.
Our mission is driven by a passion for excellence and social responsibility, with the aim of creating lasting value for our guests and our employees.